Portfolio - Friend Fries

Overview

During my employment at RadiantGroup was had the opportunity to work with McDonald through the marketing agency Cossette and create a unique consumer engagement experience. The experience involved interaction between digital screens and consumers smart phones where they would with a friend try to fill up their phones with fries for a chance to win free medium fries. The event took place in the Duffren Mall Toronto for about 2 weeks. Below is the video Cossette released upon successfully completing the project.


My Contributions

My contribution to this amazing projects was a pretty important one as it was consumer facing; I had to create and maintain the experience users would experience on their smart phones. This task had quite a bit of challenges I had to over come for example; different phone sizes (responsiveness), different browsers, reducing load time and many more.


Portfolio